The heartbeat of ISI Elite Training is founder and CEO, Adam Rice, whose passion for helping people through fitness is nothing short of inspiring. His vision is admirable and ambitious: to positively impact people's lives through coach-led fitness training at 40 established locations, with a goal of 1,500 training centers across the country.
To power ISI's rapid expansion in the boutique fitness sector, Adam knew he needed capital support, so he sat down with United Community. He had pressing questions—"Can United be my advocate and provide the resources and lending support I need to grow?”—and he found his answer. Beyond financing, he discovered a relationship built on trust, shared values, and accessibility, with his banker, Jennifer, always just a phone call away. That’s what promising partnerships look like.