“We believe that service quality is the driver of success in our business. We call ourselves ‘The Bank that Service Built’ to remind us both of our heritage of service and our daily commitment to live out that goal. We are honored to be delivering on our brand promise,” said Lynn Harton, Chairman and Chief Executive Officer of United Community Bank. “I am incredibly proud of our team members who have worked tirelessly to make a difference for our customers in a challenging year. This recognition belongs to them.”
The J.D. Power U.S. Retail Banking Satisfaction Study is the longest-running and most in-depth survey of the retail banking industry. Now in its 16th year, the annual study analyzes retail banking customers' satisfaction with their primary financial institution and the impact it has on bottom-line metrics, such as retention, loyalty, and advocacy. In addition to being the most trusted consumer bank in the Southeast, the study ranked United #1 in the following factors: Channel Activities, Product & Fees, Convenience and Communication & Advice.
The 2021 study is based on responses from 94,784 retail banking customers belonging to 180 of the largest banks in the United States regarding their experiences with their retail bank. It was fielded from April 2020 through February 2021. For more information about the U.S. Retail Banking Satisfaction Study, visit http://www.jdpower.com/pr-id/2021037.